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Refereed articles or reviews

Dobbs, L. M., K. L. Jensen, M. L. Leffew, B. C. English, D. M. Lambert, and C. D. Clark.  2016.  Consumer Willingness to Pay for Tennessee Beef.  Journal of Food Distribution Research, 47(2):1–24.

Jensen, K. L., M. L. Leffew, R. J. Menard, and B. C. English.  2014.  Analysis of Factors Influencing Agritourism Businesses in Expansion.  Journal of Food Distribution Research, 45, 2: 118-134.

Book chapters or books

Bulletins, reports, circulars, pamphlets, factsheets

Galloway, Allan, M. L. Leffew, and D. C. Mercker.  2017.  Tennessee Christmas Tree Production Manual.  University of Tennessee Extension. PB 1854.

Leffew, M. L., and F. Critzer.  2016.  Food Manufacturing Regulations for Honey Processing, Packing and Storage in Tennessee.  Extension Factsheet D26.

Leffew, M. L., and F. Critzer.  2016.  Food Manufacturing Regulations for Sorghum Mills in Tennessee.  Extension Factsheet D27.

Tomas, S., and M. L. Leffew.  2016.  Creating the Customer Experience: Tips for Agritourism Entrepreneurs.  Extension Special Publication.

Jensen, K. L., M. L. Leffew, L. Dobbs, and R. J. Menard.  2015.  Consumer Preferences for Tennessee Beef: Results of a Consumer Survey.  UT Extension Value-Added Beef Program Publication.

Leffew, M. L., S. M. Schexnayder, and M. Velandia.  2015.  Marketing Locally Raised Beef - Lessons Learned from Tennessee Value-Added Beef Producer Focus Groups.  PB1834, UT Extension.

Holland, R. W., and M. L. Leffew.  2014.  A General Guide to Marketing Live Animals for Custom-Exempt Harvesting and Processing.  Extension Publication, PB 1821, August 2014.

Holland, R. W., and M. L. Leffew.  2014.  Value-Added Agricutlure in Tennessee: A Summary of 2012 Census Results.  Extension Special Publication, SP 769, December 2014.

Holland, R. W., and M. L. Leffew.  2014.  Consider Farm Production Experience Before Jumping into New Markets.  News You Can Use Article, Submitted.

Holland, R. W., M. L. Leffew, W. H. Pepper, and F. Critzer.  2014.  Husking Walnuts for Sale in Tennessee.  Extension Departmental Fact Sheet, D14, October 2014.

Holland, R. W., M. L. Leffew, W. H. Pepper, and F. Critzer.  2014.  Personal Use and Consumption of Milk by Animal Owner: TCA-53-3-119.  UT Extension Publication, D15.

Jensen, K. L., M. L. Leffew, L. Moore, and R. J. Menard.  2014.  Consumer Preferences for Tennessee Beef.  AIM-AG Research Report, May 2014.

Leffew, M. L.  2014.  2013 Agritourism Safety and Emergency Management Workshops Follow-Up Evaluation Summary.  CPA Info, CPA Info #215. March 2014.

Leffew, M. L.  2014.  2013 Southern Style Hospitality Seminar Follow-up Evaluation Summary.  CPA Info, #214, March 2014.

Leffew, M. L.  2014.  Direct Farm Marketing for Success VII: Using Advertising to Your Farm’s Advantage Workshop Evaluation Summary.  CPA Info, #218, April 2014.

Leffew, M. L.  2014.  Follow-up Evaluation Summary from Extension Agents Receiving Scholarships to Attend the 2014 Horticultural Expo.  CPA Info, #217, April 2014.

Leffew, M. L.  2014.  2014 Tennessee Agritourism Conference Evaluation Summary.  CPA Info, #216, April 2014.

Leffew, M. L.  2014.  Lessons Learned at NAFDMA 2014.  CPA Info, #219, May 2014.

Leffew, M. L.  2014.  A Snapshot of Tennessee Agritourism: 2013 Update Summary.  CPA Info, #223, May 2014.

Leffew, M. L.  2014.  Creating Signage that Sells: Guidance for Specialty Crop Growers Direct Marketing to Consumers.  Extension Special Publication, SP 766, September 2014.

Leffew, M. L.  2014.  How to Handle Complaints and Poor Reviews on Social Media: Direct Marketing Tips for Specialty Crop Growers.  Departmental Fact Sheet, D13, September 2014.

Leffew, M. L.  2014.  Agritourism Emergency Preparedness Workshop Evaluation Summary.  CPA Info, #226, September 2014.

Leffew, M. L.  2014.  Value-Added Agriculture, Direct Marketing and Agritourism: Cultivating a Fruitful Enterprise.  CPA Info, #227, September 2014.

Leffew, M. L.  2014.  Key Concepts for Successful Marketing.  CPA Info, #225, September 2014.

Leffew, M. L.  2014.  2013 Southern Style Hospitality Seminar 14 Month Follow-Up Evaluation Summary.  CPA Info, #228, December 2014.

Leffew, M. L.  2014.  2013 Agritourism Safety and Emergency Management Workshops 15 Month Follow-Up Evaluation Summar.  CPA Info, #229, December 2014.

Leffew, M. L.  2014.  2014 Southern Style Hospitality Seminar Evaluation Summary.  CPA Info, #230, December 2014.

Leffew, M. L.  2014.  2007 and 2012 Census of Agriculture Data for Direct Sales, CSAs, Value-Added Products and Agritourism for Selected Southern States and the United States.  CPA info, #231, December 2014.

Leffew, M. L., and F. Critzer.  2014.  Adding Value to Specialty Crops: Obtaining UPC Barcodes for Wholesale Sales.  SP764.

Leffew, M. L., and M. Ernst.  2014.  A Farmer's Guide to a Pick-Your-Own Operation (Revision).  Extension Publication, PB 1802 Revised September 2014.

Leffew, M. L., M. Ernst, and A. Ladd.  2014.  Buying Advertising: Guidance for Specialty Crop Growers Direct Marketing to Consumers.  Extension Publication, PB 1824, September 2014.

Leffew, M. L., M. Ernst, and A. Ladd.  2014.  An Introduction to Marketing Opportunities on the Web for Specialty Crop Growers.  Extension Publication, PB 1823, September 2014.

Bruch, M. L.  2013.  Follow-up Evaluation Summary from Extension Agents Receiving Scholarships to Attend the 2013 Horticultural Expo and Agritourism Conference.  CPA Info, #200.

Bruch, M. L.  2013.  2013 Agritourism Safety and Emergency Management Workshops Evaluation Summary.  CPA Info, #201.

Bruch, M. L.  2013.  Exploring Meat Processing and Marketing Opportunities Possibilities Tour to Marksbury Farm: Evaluation Summary.  CPA Info, #203.

Bruch, M. L.  2013.  Tennessee Value-Added Beef 101 Workshops Evaluation Summary.  CPA Info, #202.

Bruch, M. L.  2013.  Direct Marketing Sense Workshop Evaluation Summary.  CPA Info, #210.

Bruch, M. L.  2013.  2013 Southern Style Hospitality Seminar Evaluation Summary.  CPA Info, #204.

Bruch, M. L.  2013.  Retail Meat Sales in Tennessee: Basic Weights and Measures Regulations.  Departmental Fact Sheet, D1 November 2013.

Bruch, M. L., and T. Algood.  2013.  Tips for Working with the Media When an Emergency or Crisis Occurs.  CPA Info, #199.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Claybrook Farms Meat Company.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Double A Farm.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Dwight and Charli Vaughan.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Indian Brook Farm.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Jill Hoover Farm.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: KLD Farm.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Mitchell Family Farm.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Tennessee Grass Fed Farm.  Farm Profile, December 2013.

Bruch, M. L., R. W. Holland, and M. Ernst.  2013.  Tennessee Value-Added Beef Entrepreneur Experiences: Three Forks Cattle Company.  Farm Profile, December 2013.

Holland, R. W., and M. L. Bruch.  2013.  General Overview of the History, Regulations and Inspection Information for Direct Meat Marketing in Tennessee.  Extension Publication, PB1819, December 2013.

Jensen, K. L., M. L. Bruch, R. J. Menard, and B. C. English.  2013.  A Snapshot Of Tennessee Agritourism: 2013 Update.  Survey Results Report.

Bruch, M. L.  2012.  Tools and Strategies to Upgrade Your Social Media Impact Workshop Evaluation Summary.  CPA Information Sheet, CPA Info 195.

Bruch, M. L.  2012.  2012 Tennessee Agritourism Cultivating Farm Revenue Conference Evaluation Summary.  CPA Information Sheet, CPA Info #190.

Bruch, M. L.  2012.  Farm-Based Retail Meat Sales Guidelines from the Tennessee Department of Agriculture.  CPA Information Sheet, CPA Info #189.

Bruch, M. L.  2012.  Direct Farm Marketing for Success Workshops I through IV Follow-up Evaluation Summary.  CPA Information Sheet, #187.

Bruch, M. L.  2012.  Follow-up Evaluation Summary from Extension Agents Receiving Scholarships to Attend the 2012 Horticultural Expo and Agritourism Conference.  CPA Information Sheet, #186.

Bruch, M. L., and M. Ernst.  2012.  A Farmer's Guide to Pick-Your-Own Operations.  Extension PB1802.

Critzer, F., and M. L. Bruch.  2012.  Manufacturing Regulations for Non-potentially Hazardous Foods in Tennessee.  CPA Information Sheet, #194.

Bruch, M. L.  2009.  Billboards as Marketing Tools for Wineries.  Bruch, Megan. CPA Info # 170. Billboards as Marketing Tools for Wineries. October 2009.

Bruch, M. L.  2009.  New Law Limiting Liability for Agritourism Operators.  Bruch, Megan. CPA Info #168. New Law Limiting Liability for Agritourism Operators. July 2009.

Bruch, M. L.  2009.  Direct Farm Marketing for Success Workshops II Evaluation Summary.  Bruch, Megan. CPA Info #165. Direct Farm Marketing for Success Workshops II Evaluation Summary. April 2009.

Bruch, M. L.  2009.  Regulatory Considerations for Sorghum Mills from the Tennessee Department of Agriculture.  Bruch, Megan. CPA Info#163. Regulatory Considerations for Sorghum Mills from the Tennessee Department of Agriculture. April 2009.

Bruch, M. L.  2009.  Regulatory Considerations for Honey Processing, Packaging and Storage from the Tennessee Department of Agriculture.  Bruch, Megan. CPA Info#162. Regulatory Considerations for Honey Processing, Packaging and Storage from the Tennessee Department of Agriculture. April 2009.

Bruch, M. L.  2009.  Farm-Based Retail Meat Sales Guidelines from the Tennessee Department of Agriculture.  Bruch, Megan. CPA Info #161. Farm-Based Retail Meat Sales Guidelines from the Tennessee Department of Agriculture. April 2009.

Bruch, M. L.  2009.  2009 Tennessee Agritourism Conference Evaluation Summary.  Bruch, Megan. CPA Info #160. 2009 Tennessee Agritourism Conference Evaluation Summary. March 2009.

Bruch, M. L.  2009.  Lessons Learned from the Agritourism in Action Educational Bus Tour.  Bruch, Megan. CPA Info#158. Lessons Learned from the Agritourism in Action Educational Bus Tour. February 2009.

Bruch, M. L.  2009.  2008 Direct Farm Marketing for Success Workshops – Evaluation Summary.  Bruch, Megan. CPA Info#157. 2008 Direct Farm Marketing for Success Workshops – Evaluation Summary. January 2009.

Bruch, M. L., and R. W. Holland.  2009.  Value-Added Agriculture, Direct Marketing and Agritourism in Tennessee: A Summary of 2007 Census of Agriculture Findings at the County Level.  Bruch, Megan and Rob Holland. SP720. Value-Added Agriculture, Direct Marketing and Agritourism in Tennessee: A Summary of 2007 Census of Agriculture Findings at the County Level. November 2009.

Bruch, M. L., and S. Mirus.  2009.  Liability and Agritourism: Implications of Tennessee’s 2009 Legislation.  Bruch, Megan and Shannon Mirus. Liability and Agritourism: Implications of Tennessee’s 2009 Legislation. PB1787. December 2009.

Holland, R. W., and M. L. Bruch.  2009.  Census of Agriculture Data Shows Growth of Value-Added Farm Enterprises in Tennessee.  Holland, Rob and Megan Bruch. SP718. Census of Agriculture Data Shows Growth of Value-Added Farm Enterprises in Tennessee. August 2009.

Popular press, trade, UTIA magazine or newsletter articles

Holland, R. W., and M. L. Leffew.  2014.  Direct Marketing Article.  Hoofprints Magazine, February 2014.

Holland, R. W., and M. L. Leffew.  2014.  Direct farm marketing continues to increase.  News You Can Use Article, submitted.

Holland, R. W., and M. L. Leffew.  2014.  Pros and cons of selling at farmers markets.  News You Can Use Article, Submitted.

Holland, R. W., and M. L. Leffew.  2014.  Selling right off the farm.  News You Can Use Article, Submitted.

Holland, R. W., and M. L. Leffew.  2014.  Take care when selling from the farm.  News You Can Use Article, submitted.

Holland, R. W., and M. L. Leffew.  2014.  U-pick can be good fit for farm marketers.  News You Can Use Article, submitted.

Holland, R. W., and M. L. Leffew.  2014.  Roadside Stands Long-Standing Direct Farm Marketing Method.  News You Can Use Article, Submitted.

Holland, R. W., and M. L. Leffew.  2014.  Community Supported Agriculture is Fresh Market Option.  News You Can Use Article, Submitted.

Holland, R. W., and M. L. Leffew.  2014.  Community Supported Agriculture Principles Adapt to Different Customer Groups.  News You Can Use Article, Submitted.

Holland, R. W., and M. L. Leffew.  2014.  Direct Farm Marketers Need to Know Their Customers.  News You Can Use Articles, Submitted.

Leffew, M. L.  2014.  Workshops Help use Advertising to Your Farm's Advantage.  News Release, February 2014.

Leffew, M. L.  2014.  Workshops scheduled for producers interested in starting food processing businesses.  News Release, March 2014.

Leffew, M. L.  2014.  UT partners with Ohio State to conduct agritourism preparedness workshop.  News Release, July 2014.

Leffew, M. L.  2014.  UT to present workshops to help start food processing businesses.  News Release, August 2014.

Leffew, M. L.  2014.  Value-Added Agriculture, Direct Marketing and Agritourism: Cultivating a Fruitful Enterprise.  Small Fruit News, Article for October issue of online newsletter Small Fruit News. September 2014.

Leffew, M. L.  2014.  Fruit Production and Direct Marketing Workshops Offered.  News Release, December 2014.

Bruch, M. L., and P. C. McDaniels.  2013.  Customer service training available to agritourism operators, direct farm marketers.  News Release, NR-2013-13.

Bruch, M. L., and P. C. McDaniels.  2013.  Farmers invited on tours to explore meat processing and marketing possibilities.  News Release, NR-2013-13.

Bruch, M. L., and P. C. McDaniels.  2013.  Agritourism study documents industry growth.  News Release, NR-2013-08.

Bruch, M. L., and P. C. McDaniels.  2013.  Agritourism safety workshops to be offered in July.  News Release, NR-2013-06.

Bruch, M. L., and P. C. McDaniels.  2013.  Restaurant trends favorable for locally grown beef, produce.  News Release, NR-2013-05.

Bruch, M. L., and P. C. McDaniels.  2013.  UT offers workshops for farmers marketing beef directly to local consumers.  News Release, NR-2013-04.

Bruch, M. L., and P. C. McDaniels.  2013.  Restaurant menu trends for 2013 favorable for value-added farm operations.  News Release, NR-2013-03.

Bruch, M. L., and P. C. McDaniels.  2013.  UT offers two sets of workshops for farmers marketing to local consumers.  News Release, NR-2013-02.

Leffew, M. L., and P. C. McDaniels.  2013.  UT Offers Two Sets of Workshops for Farmers Marketing to Local Consumers.  News Release.

Bruch, M. L.  2012.  UT Extension Offers Free Webinar Series to Producers Marketing Beef Locally.  News Release.

Bruch, M. L.  2012.  UT Offers New Resources for Local Beef Marketers - New email group being formed.  News Release.

Bruch, M. L.  2012.  Reach Your Farm's Social Media Potential.  News Release.

Bruch, M. L.  2012.  Workshop for Farmers Interested in Marketing to Restaurants and Grocery Stores.  News Release.

Bruch, M. L.  2012.  New Guide to Developing PYO Operations.  News Release.

Bruch, M. L., and F. Critzer.  2012.  Farm Fresh Egg Sales Regulations Changed.  News Release.

Bartholomew, P., and M. L. Leffew.  2009.  TDA Offers Workshops on Web and Social Media.  Tennessee Agritourism Today Newsletter, Volume 4, Issue 3. August 2009.

Bruch, M. L.  2009.  Agritourism Conference Joins Hort Expo in January.  November 2009.

Bruch, M. L.  2009.  Celebrate Spring and Summer with Fresh Food and Farm Fun.  Bruch, Megan. Celebrate Spring and Summer with Fresh Food and Farm Fun. March 2009.

Bruch, M. L.  2009.  Direct Farm Marketer Featured at March Workshops.  Bruch, Megan. Direct Farm Marketer Featured at March Workshops. February 2009.

Bruch, M. L.  2009.  Learn to Make Your Business a Destination at Agritourism Conference.  Bruch, Megan. Learn to Make Your Business a Destination at Agritourism Conference. January 2009.

Bruch, M. L.  2009.  Harvest the Year's Experiences While Fresh.  Farmers Market Connection Newsletter , Volume 1, Issue 3. October 2009. Harvest the Year’s Experiences While Fresh.

Bruch, M. L.  2009.  Market Minute.  Farmers Market Connection Newsletter. Volume 1. Issue 3. October 2009.

Bruch, M. L.  2009.  2010 Farmers Market Forum.  Farmers Market Connection Newsletter. Volume 1, Issue 3. October 2009.

Bruch, M. L.  2009.  Market Minute.  Farmers Market Connection Newsletter. Volume 1, Issue 3. October 2009.

Bruch, M. L.  2009.  Food Manufacturing Regulations Impacting Farmers Market Vendors.  Farmers Market Connection Newsletter. Volume 1, Issue 1. April 2009.

Bruch, M. L.  2009.  Market Minute.  Farmers Market Connection Newsletter. Volume 1, Issue 1. April 2009.

Bruch, M. L.  2009.  Online Resource Directory.  Farmers Market Connection Newsletter. Volume 1, Issue 1. April 2009.

Bruch, M. L.  2009.  Pumpkin Resources Now Available.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 4. November 1009.

Bruch, M. L.  2009.  Spotlight on Agritourism: Mayfield Farm and Nursery.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 4. November 2009.

Bruch, M. L.  2009.  New Law Limits Agritourism Liability.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 3. August 2009.

Bruch, M. L.  2009.  Create Effective Roadside Signs.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 3. August 2009.

Bruch, M. L.  2009.  Spotlight on Agritourism: Ring Farm.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 3. August 2009.

Bruch, M. L.  2009.  Spotlight on Agritourism: Three Creeks Farm.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 2. May 2009.

Bruch, M. L.  2009.  Liability Topic of Legislative Bill.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 2. May 2009.

Bruch, M. L.  2009.  Resource Review: Marketing Information Sources.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 2. May 2009.

Bruch, M. L.  2009.  Spotlight on Agritourism: Diann’s Greenhouse.  Tennessee Agritourism Today Newsletter Volume 4, Issue 1. March 2009.

Bruch, M. L.  2009.  2009 and 2010 Agritourism Conference News.  Tennessee Agritourism Today Newsletter. Volume 4, Issue 1. March 2009.

Fortune, L., and M. L. Leffew.  2009.  Tennessee Department of Agriculture: Resources to Grow Your Market.  Farmers Market Connection Newsletter, Volume 1, Issue 2. July 2009.

Howard, T., and M. L. Leffew.  2009.  Market Minute: Tennessee Farm Fresh.  Tennessee Agritourism Today Newsletter, Volume 4, Issue 4. November 2009.

Abstracts from scientific or discipline meetings, papers from conference proceedings

Leffew, M. L., and R. W. Holland.  2014.  Key Concepts for Successful Marketing.  Organic Field Tour Proceedings, October 2014.

Wszelaki, A. L., M. Rogers, D. W. Lockwood, F. Critzer, M. L. Bruch, and A. J. Rhea.  2014.  SproUTing Growers: A Train-the-Trainer Program for Extension Professionals Working with Beginning Growers of Specialty Crops.  HortScience, 49(9):S145.

Dobbs, L. M., K. L. Jensen, M. L. Leffew, B. C. English, D. M. Lambert, and C. D. Clark.  2015.  Willingness to Pay for Tennessee Beef among Tennessee Consumers.  2015 Southern Agricultural Economics Association Annual Meeting, Atlanta, GA. February 3, 2015.  (invited)

Dobbs, L. M., K. L. Jensen, M. L. Leffew, B. C. English, D. M. Lambert, and C. D. Clark.  2014.  Tennessee Consumers' Willingness to Pay for Tennessee Beef.  Southern Agricultural Economics Association, Paper submitted for 2015 Southern Agricultural Economics Association Meetings in Atlanta, GA. Accepted for presentation. (Janaury 31-February 3, 2015).  (invited)

Theses/Dissertations completed by directed students